Yet another update from Google, the Google search algorithm updated and rolled out from August 1. Now, let us detail what is the update about and who it impacts, or what needs to be done when negatively impacted. Overall, Google says this is a globally wide and core update, which is based on the results of the analysis done for, so long. The impact seems to focus more on the health and medical websites and the Your Money Your Life sites. Nevertheless, there are many others who felt the tremor by this Google update. Now, how do we handle this impact? Google claims that you could do nothing to resolve this puzzle but just enhance your focus on strengthening the experience for the audience, develop better content, and make the website a highly useful one. As this update places the medical and health industry in the limelight, it is called the “Medic Update”. However, Google does not accept the fact that they have gone in and done a major update. They state that this is as normal an update that happens several times in a year. This is called as the routine exercise that they do throughout a year. Every day, Google keeps changing that are destined to make specific improvements or major enhancements.
Mystery of the algorithm updateWell, let us get to the intricacies of this crisis. Google states that where performance of sites have reduced, there is no fix except for shifting focus to creating and publishing very good and rich content, which might improve over time.With every update, Google claims that sites might notice a drop or gain in their performance. Pages that do not perform well are no low compared to others that perform well. It is just that the updates are picking out on pages that were not in the front-end or not rewarded appropriately. With all this said, Google does not give us the statistics of the impact on search results.
The outcome of the impactBeing a global update, every other website big or small are sure to feel the tremor. It has reached out to every nook and corner of the global network. Nevertheless, surveys, multiple data, and SEO companies stand to prove that major focus is only on health and medical industries, and the money and life events category. This might gradually crawl to the entertainment and gaming world as well. What is money and life events category about? According to Google raters’:
- Pages that obtain personal identification numbers, bank account numbers, license numbers, and so on. Such data might be used for identity theft.
- Pages used for financial transactions, where users provide credit card or bank account information.
- Pages offering medical benefits or health insurance for users’ well-being.
- Pages that provide suggestions on parenting, home and vehicles purchase and so on.
- Pages suggesting on funds management and legal matters.