Want create site? Find Free WordPress Themes and plugins.Yet another update from Google, the Google search algorithm updated and rolled out from August 1. Now, let us detail what is the update about and who it impacts, or what needs to be done when negatively impacted. Overall, Google says this is a globally wide and core update, which is based on the results of the analysis done for, so long. The impact seems to focus more on the health and medical websites and the Your Money Your Life sites. Nevertheless, there are many others who felt the tremor by this Google update. Now, how do we handle this impact? Google claims that you could do nothing to resolve this puzzle but just enhance your focus on strengthening the experience for the audience, develop better content, and make the website a highly useful one. As this update places the medical and health industry in the limelight, it is called the “Medic Update”. However, Google does not accept the fact that they have gone in and done a major update. They state that this is as normal an update that happens several times in a year. This is called as the routine exercise that they do throughout a year. Every day, Google keeps changing that are destined to make specific improvements or major enhancements.
Mystery of the algorithm updateWell, let us get to the intricacies of this crisis. Google states that where performance of sites have reduced, there is no fix except for shifting focus to creating and publishing very good and rich content, which might improve over time.With every update, Google claims that sites might notice a drop or gain in their performance. Pages that do not perform well are no low compared to others that perform well. It is just that the updates are picking out on pages that were not in the front-end or not rewarded appropriately. With all this said, Google does not give us the statistics of the impact on search results.
The outcome of the impactBeing a global update, every other website big or small are sure to feel the tremor. It has reached out to every nook and corner of the global network. Nevertheless, surveys, multiple data, and SEO companies stand to prove that major focus is only on health and medical industries, and the money and life events category. This might gradually crawl to the entertainment and gaming world as well. What is money and life events category about? According to Google raters’:
- Pages that obtain personal identification numbers, bank account numbers, license numbers, and so on. Such data might be used for identity theft.
- Pages used for financial transactions, where users provide credit card or bank account information.
- Pages offering medical benefits or health insurance for users’ well-being.
- Pages that provide suggestions on parenting, home and vehicles purchase and so on.
- Pages suggesting on funds management and legal matters.
On Road to RecoveryPatching up here and there on your sites might not be of much help to recover from this breakdown. It takes weeks or months to get over and regain your market. You must enhance your sites drastically and sustain there for a long-period. Let us have a detailed look at what some of the site owners did to overcome this challenge and still be clearly visible on the Internet. Do a deep crawl analysis of sites and bring out the potential quality issues. Then, design your plan of attack to resolve the issues. Scan through the Quality Rater Guidelines (QRG) and analyze your site under the QRG scanner. Perform user experience study to understand the behavior patterns of surfers. This also helps to do an evaluation with third-party users on specific actions of your sites. Study the Google Search Console (GSC) reports, which includes a report on the new index coverage.Identify the SEO issues and fix them immediately. Keep publishing rich and great content to impress the audience. Users wish to read only high-quality content based on their personal interests. Constantly provide with high-quality content to satisfy the thirst for pure content and enhance your Internet presence. This yields you great results in the search traffic, sharing behaviors, branded search, all the while building your natural links. Keep doing things in the right way and gradually step up with your links, sharing, and visibility. Given all these, ensure that your business profile is appropriately exposed, and you showcase your skills and expertise in the right way and in the right quantity. TO conclude this study, according to Google, there is nothing to fix on your sites. It is just that you keep enhancing and optimizing your content all through. At certain point, there is only good quality content visible to the world. Small or big changes can make a big difference on the performance of your sites. Continuously evolve your site content and stay in this competitive race of visibility.
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