SEO Common Mistakes
Wondering why your Google ranking with focus keywords is not earning much score for you? Well, you need to check out your SEO practices. Various site owners make those common mistakes that could cost them the much sought-after score. Let us have a look at the most common issues encountered; and avoid including them in your SEO diary.
SEO does not talk only about content or other technical aspects, but also the user experience, which is very essential. Hence, the issues listed here is going to be an extensive one with a broad view into the problem.
Site speed is the first and foremost when you talk about SEO. Not remembering to enhance the speed of web pages and the site is a gross mistake. Google favors faster loading sites. Google Page Speed Insights helps you analyze the speed of a website. This tool evaluates the site and provides with an overall view of all that needs to be enhanced for boosting the website speed or a specific page.
Optimize the images to enable fast loading of web pages or site. Too large images are a major obstacle for site loading. WordPress sites provide a plugin to optimize images easily. The next critical step is to enable browser caching and compressing zip. This helps to compresses static files enabling the site to load faster. WordPress sites might have issues with installed plugins. Remove unwanted plugins and use efficiently. Few plugins activated on WordPress helps site loading fast.
Evaluating rank for the wrong keywords
Using the right set of keywords is very important if you want to score a good ranking in Google. Ensure that all pages on your site has the right set of keywords plugged in. Optimizing for too generic keywords is not the right way. Try to get specific keywords, which people use to search for a product or service. Generic keywords push you to compete with the entire world, which is impossible. Hence, you need to hit the nail to become highly visible.
Longer and specific keywords gain good ranking, but reduces the search volume for these keywords. You can optimize more pages on the site for varying long keywords. In the end, your site gains more traffic with a combination of all such keywords.
Low visitor profile
Search engine results display the metadata from websites when a query is posted. Metadata includes the title and a description. This page title is yet a very important scoring factor in Google; hence, optimize the title and description appropriately for every web page. Keep the page title as per the standard character count and use keywords appropriately. Lengthy page titles are cut off in Google search results and visitors might not be able to read and understand completely.
Meta descriptions help in Click Through Rate (CTR). This shows the visitors click patterns on a website or web page. Develop attractive and clear meta descriptions to enable visitors to find what they want and click through to locate the website. This gives visitors a confidence that they can find what exactly they want to increase your website traffic.
Content on websites must be very attractive and easily readable and understandable. Every web page should have at least 300 words of content. The audience must clearly understand your product or service to be able to do business with you. Generic content or too lengthy content does not attract potential buyers or customers. Google considers such pages as not a perfect match for search queries.
Google displays the best answers to visitors’ queries. Hence, getting a nod from Google is critical to increase your click through rate. The content should be of good quality, original, and flawless. Keep the content crisp, clear, and easily understandable avoiding too lengthy sentences and using too many keywords, which is considered over optimization.
Call to action for visitors not defined
Keeping visitors fixed on your site is very important. You do not want them to go back to Google search results. They must find interesting things to read through on your website. Visitors tend to browse through various other sites for want of the right information. Encourage your visitors to browse through your entire website. The best way is to create a call-to-action (CTA). Place a button to make the visitor do an action. For example, the ‘buy’ button or ‘sign up’ button on online shopping websites.
Not responsive enough for Mobile sites
Mobile sites are gaining momentum. Google has moved to mobile-first indexing, where Google views the mobile version of a site to determine the ranking factor. With a very good desktop version but an unresponsive mobile version does not help you with scoring. Optimize and make your site highly responsive for any type of device.
Test your site with Google’s mobile-friendly test. This proves if your site is responsive. Open your site in your mobile browser to check if it is appropriate and opens the right way as supposed. Click through every page on your site and every link on your site to check if they are responsive.
Making mistakes for the first time is not that bad but learning from those mistakes is very critical for all. Stay focused on the site speed, great content, optimize for the right keywords, and have a good ambiance on your site to make visitors stay focused. Keep your site mobile-friendly and provide with call-to-action appropriately. Maintain your website in a holistic way.