Want create site? Find Free WordPress Themes and plugins.What is a long tail keyword? Let me first explain what a long tail keyword definition is. There are different types of keywords that you can use for maximum SEO of your web pages. There are one word, two-word keywords and then there are long tail keywords. The long tail keywords are essentially long phrases of three or four words that make up the search on a search engine like Google. These long tail keywords are specific to whatever you are advertising in your web pages and are highly capable of getting converted to sales from mere traffic. Its researched that most of the Google searches are specific and so the long tail keywords are most popular. Hence your focus should be to use these specific sales converting long tail keywords on your web pages. Let us use some analysis to elaborate and further demonstrate why long tail keywords are important. When a consumer types the long tail keywords, then he/she is very sure and specific to what they are looking for. There is a myth that short search queries have higher search volumes than longer ones. But this can be busted with a simple analysis of an example of search queries. Popular SEO tools can fetch the search volume results of related queries, like gain weight, how to gain weight in kids, how to gain weight faster in teens. The search volume results will show that the specific search queries of three or four words have a higher search volume than the short two-word query. If a consumer uses a very generic term like “dining table” then there are several results that come up and seldom these results get converted to an actual sale. But if a more specific long tail keyword example like “rich mahogany 6-seater dining table” is used then there are chances that very specific pieces of furniture very close to the search query is resulted. This means that the consumer knows exactly what he wants and is ready to buy it. A very short and generic search query is used more by consumers who are just looking for ideas, researching or simply learning more about the product. So, if you use long tail keywords then you will be attracting the right type of traffic, that which might convert into sales.
Why is it named “long tail” keyword?The long tail phrase is a visual reference to the long tail of a Chinese dragon. Imagine a dragon, the head of the dragon is the short one- or two-word query, and the four- or five-word queries is the tail of the dragon which is quite literally very long! If there was a graph representing the web-wide keyword popularity, then only a very few single words like Microsoft, IMF or Roger Federer would show up an enormous number of searches. But a very interesting part of this graph is that, these keywords (or the head of the dragon as they are referred to) actually account for a very small percentage of the searches. Another small percentage will come from the mid-length keywords and most of the percentage is made up of the long tail keywords, the dragon’s tail which is very very long!
How to get long tail keywords?Now that you are convinced to use long tail keywords for your SEO improvement, you will have to next consider how to get them. While there are many online tools that can be used to generate long tail keywords, a simple and free way is to use Google search. Take a broad topic and type it into the search bar, the auto-correct suggestions will give you a fair idea of the most searched keywords on that topic. More suggestions can be found in the “People also ask” box in the search results page. ….and more in the related search results at the bottom of the page. Researching all these suggestions give you the more specific search queries customers have used for the topic “how to gain weight”. This will let you decide your new set of keywords that consist of long tail keywords.
How to implement long tail keywords?Armed with the all new set of long tail keywords, you will want to increase the SERP results of your web page. The best way to do that is to generate good content using these keywords in the form of a blog. Writing a rich content blog has always been the best way to rank in the SERP results. With fierce content marketing strategy followed by everyone, the keywords have to be a part of a lot more than rich blog content. They should be wisely used as a part of the URL, title tag, the image and header alt tags too. Writing a single blog on a topic is no more enough. This should be followed up with more relevant content on the long tail keywords of this base keyword or the head of the dragon using the techniques explained above. This way you will come up with enough content to rank well for the SERPs of the entire month. For businesses that want their content to rank in the organic searches, using long tail keywords is valuable. There are analysis and reports that show that regular and consistent presence through your blogs are a very good way to get more traffic. This is why blogging and page hosting is considered more important than paid advertising.
ConclusionKeywords are essential to generate blog traffic but using long tail keywords is imperative to convert that traffic into sales. Writing content to cater to specific search via the traditional query search or the most recent voice search should be your content marketing strategy. It is a win all the way – gives you better search rankings, diverts qualified search traffic to your web page, and enjoy lower costs per click.
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