What is a long tail keyword? Let me first explain what a long tail keyword definition is. There are different types of keywords that you can use for maximum SEO of your web pages. There are one word, two-word keywords and then there are long tail keywords. The long tail keywords are essentially long phrases of three or four words that make up the search on a search engine like Google. These long tail keywords are specific to whatever you are advertising in your web pages and are highly capable of getting converted to sales from mere traffic. Its researched that most of the Google searches are specific and so the long tail keywords are most popular. Hence your focus should be to use these specific sales converting long tail keywords on your web pages. Let us use some analysis to elaborate and further demonstrate why long tail keywords are important. When a consumer types the long tail keywords, then he/she is very sure and specific to what they are looking for. There is a myth that short search queries have higher search volumes than longer ones. But this can be busted with a simple analysis of an example of search queries. Popular SEO tools can fetch the search volume results of related queries, like gain weight, how to gain weight in kids, how to gain weight faster in teens. The search volume results will show that the specific search queries of three or four words have a higher search volume than the short two-word query. If a consumer uses a very generic term like "dining table" then there are several results that come up and seldom these results get converted to an actual sale. But if a more specific long tail keyword example like "rich mahogany 6-seater dining table" is used then there are chances that very specific pieces of furniture very close to the search query is resulted. This means that the consumer knows exactly what he wants and is ready to buy it. A very short and generic search query is used more by consumers who are just looking for ideas, researching or simply learning more about the product. So, if you use long tail keywords then you will be attracting the right type of traffic, that which might convert into sales.