Sure, there are many online marketing tools out there. Ever wondered how these tools work and what are they for? Then this write-up should explain it to you. Choose those that enhance your business.
Google Search Console
Google Search console is a free tool that can be used to monitor and maintain any website’s presence in Google search results. It is a free service offered by Google and anyone with a website must use this tool. This tool offers you insight into what kind of keywords you are ranked for and any on-site issues that needs to be fixed.
The tool also gives you in-depth search analysis report for your website and helps optimize your content accordingly. This tool gives valuable feedback about your website’s performance and is completely free!
Intercom is a customer messaging platform that enables customer support on any website. This platform provides the live chat window in a website. The Team Inbox of the platform allows all the customer support staff to handle numerous inquiries simultaneously.
There is an in-app messaging system to convey the customer any news, new blog posts or latest product features. This tool has a great user interface.
MailChimp is an email marketing application that can be used to circulate the newsletters, various product announcements and other marketing emails. This has a simple UI and covers many of the functions (and more) required for a business in an email marketing tool.
It is priced fairly cheap and also comes with a free tier (for beginners) that allows to send up to 12K emails per month to up to 2K subscribers.
SurveyMonkey is a survey creation tool, very similar to the Google Forms that is also widely used. This application though has better data analysis. It has a very intelligent “skip logic” algorithm that allows you to change or skip a question based on the answer given by the respondents to the previous one.
This is powerful and is useful in collecting data from a host of audience say for a blogroll.
GoToWebinar is a webinar hosting tool. This tool can host up to 1000 people in a webinar. The audience can join the webinar through VOIP or phone. The chat and polling functionality for the audience in this tool is very useful, especially polling the audiences.
GoToWebinar is very commonly used to host webinars as its very flexible, reliable and free for participants and guest hosts.
Tube Buddy is a YouTube Channel management and a video optimization tool kit. It is essentially an extension of Chrome that provides informative data required for the content creators and channel managers. This bulk of data is displayed on the YouTube interface itself.
Some of the remarkable features which are key to the content creators success is included in this tool. The Keyword score lets you know the search volume and competition. The Keyword stats helps analyses your competitors and the keywords used. The most used tags from currently trending videos can be viewed. This is tool has a bunch of insights and consists of a free tier to start with.
Google Keyword Planner
Google Keyword Planner is a popular tool. It is completely free, and their results are extracted from Google Analytics. This tool can be used to – enter the keyword and get more keyword ideas and suggestions OR enter a list of keywords and get related metrics like search volume ranges etc.
This tool is popular because it comes from Google and it is free. However sometimes the search volume results may not be completely accurate, and the keyword suggestions may be limited.
Google Trends is a wonderful tool to check the popularity of a topic. This can be used to compare between two topics. This can be an engaging task when investigating content ideas for a blog. The reason for this tool’s popularity is because the data is accurate as it comes directly from google and so provides distinct insights.
Buzzstream is a tool with an integrated CRM. This is a useful chrome extension with its own CRM feature, which is unique for such tools. In Buzzstream’s words, it is used for sending personalized, efficient and relationship-based outreach to get great results. The Buzzstream keeps track of all your conversation history and contacts across different platforms. This is an important feature that will reduce the outreach faux pau, like sending marketing pitches to existing clients.
It also has all-important features like automated follow-ups, open and click tracking etc.
CoSchedule is a marketing scheduling and organizing application. It can be used to combine all the efforts of planning, creating and promoting marketing content into a single interactive centralized calendar. All the marketing projects can be assigned to different teams within the workflow.
It is especially useful for social media management, as it combines with other medium like Twitter, Facebook, Pinterest and Tumblr. This application can also connect all the marketing tools and you can gain insightful data with their analytics.
Facebook Audience Insights
Insightful information about your audience can be gathered by the Facebook Audience Insights. This tool has a main task of providing advertisers the required information about the Facebook users to run better audience-targeted ads.
The data can be segregated according to the age, language, location, page interests of its users. This Insights data can also tell you interesting things like how frequently a particular audience logs into the app, how long they stay or what devices they use to log on.
This service is completely free and provides huge data which is very powerful. There is no other tool that gives such insight and hence this tool is one-of-its kind.
These are some of the best 11 tools which make marketing your website or product a lot easier to a large audience quickly. These tools are cost efficient, reliable, simple and easy to use.