Online marketers need to adapt to new trends for this year. Customers use the internet to buy goods and services. Hence, with several businesses making it online, others are following suit to make a visible presence in the Internet. However, just a blog or website is not sufficient enough to sustain and stay relevant. But the critical fact is to adapt to the changing trends of the SEO environment. Search Engine Optimization has become mandatory now and requires that you are updated to the recent trend and practices to establish yourself with Google ranking and visibility.
Let us have a look at some of the trends of 2019.
1. Optimizing User Intent
Research is still in-progress onto the users’ intent when they type specific keywords in search. Search engine optimization is not about including keywords onto web pages, but to integrate those keywords onto those web pages to deliver results to searchers.
When you search for a term or phrase in a search engine, it gives you the most relevant and accurate pages to suit your need. Hence, a searcher being given the most appropriate and practical results gets to know with whom to do business with.
Now, what is optimizing user intent? 2019 is taking user search beyond typed versions of search. It is introducing the voice search rapidly. Instead of typing the search text, users can now clearly express their wish for a product or service and more details for specific products. User intent optimizing is to put yourself in searchers’ shoes. Imagine what would they type when looking for specific products or services. What action makes one learn more about a product or service? What other values help to relate to your website? Voice search is becoming the trend now and gaining momentum rapidly.
Treading past Google Search
Are Amazon and Apple capable of treading onto the search domain arena of Google? The year 2019 is not about optimizing content for Google but stepping onto other search engines as well. Also, SEO is about bringing to the searcher anything and not just websites. Hence, you must be fully aware of how to drive that traffic and engage more people. SEO is setting foot on other platforms for visibility as well.
Apart from driving users to a website by ranking it number 1, go beyond and try visibility for content in featured snippets and on interactive interfaces, which are accompanied by hosted articles and content aggregators for taking the brand to the audience.
Optimizing products or brands for home assistant or audio-only devices becomes mandatory. For all this, the best content and information must be made available for users across the globe. The search experience is going to be revolutionized by providing an experience be it web-based, app-based, or any other technology-based to generate the most efficient and interactive content experience to users satisfying their needs.
New devices and apps such as Siri, Alexa, and other electronic personal devices are becoming popular. Users just need to do their search in the form of questions. Just ask anything and the search device responds to the query with appropriate results. Hence, SEO companies and agents must provide information in the form of responses to queries. The existing content displayed during a search is transforming onto a question and answer form still satisfying the users’ needs perfectly.
This voice search is providing valuable help to searchers in solving problems or helping potential customers and to optimize something personal in their lives. Those brands that serve the people in this mode gains more popularity and authority over the search domain.
Amazon is a rising search engine competing with Google and Bing. Amazon offers reviews about a product and consumers can evaluate on the product, compare sellers, and similar products before buying them. Nowadays, people use the search bar of Amazon to search for specific products. Hence, keywords and description optimization become mandatory and needs to be user-friendly for those using Amazon as the search environment. Every business needs to make search as part of their core activity to serve their customers completely. Businesses need to keep pace with the ever-changing market and evolving strategy.
2.Transforming Content to thought provoking content
Quality content continues to dominate the market, but interactive and engaging content goes beyond just information about a website or product. It proves to the audience that every company cares about their customers, thus, enhancing their brand loyalty.
The new year is not going to deviate from the content having authority over the search engine results. The SEO industry is packed with content developers. However, content development companies popping out every few months, low-quality content usually finds a place at the bottom of the ranking. Several other SEO companies are striving to get good quality writers and graphics designers to produce good quality content. 2019 continues to give room for competition of high-quality content.
Any website with a strong and quality content benefits from varying facets. Internal linking helping Google to know about the new and old content, invoking interest of web surfers to explore more on the content and linking to the website. This in turn enhances page per click analysis in Google analytics, which is the core statistics used for Google SEO algorithm.
These searches normally target local customers on a product or service. Suppose a dog breeding company in Dallas comes first in the search results for the phrase “dog breeder in Dallas”. Now, the company must optimize their content with the exact location of their business operation. Small businesses can focus on the local search optimization.
In 2019, the local search target is becoming more precise with more specific targeted search results. Take the example in the previous para, instead of just searching for ‘Dallas’, the search can be for the street. This kind of precise and specific targeting enhances the space for pre-qualified customers. This helps in assessing the closeness to a facility or service. Even service with less quality but close to our place, people tend to take it over competition. Now, being specific about streets and corners enhances the power of mobile search. Walking down the street, a customer searches for a shop and is shown the closest of a similar shop rather than miles away. 2019 is going to be dominated by highly-specific targets of search campaigns. Any local business aims to get closer to a pre-qualified consumer makes the deal.
2019 will set to enrich content experience for users. However, keyword relevance and backlinks to the website will remain as important as now. But local websites that gains authority by providing niche-based content will gain more popularity from Google SEO view-point.