Latest trends in promoting a blog
Have you written a decent blog and waiting to promote it? If you feel you have no clue to do so, just have a look at these tips below for effectively promoting your blog and making a larger group of people aware of it. You might wonder if this strategy is going to work for any kind of blogs. Well, we have gathered tips from all kinds of bloggers and from their experiences so just go ahead and do it.
You should have come across similar strategies previously, but the recent trend involved in blog promotion is something exclusive. Though not an exhaustive list, it isan enhanced version and not that you strictly follow these but just take ideas from here to serve your purpose.
Above all marketing fantasy, Email marketing is still a powerful tool to spread the word. Being the popular means of communication, it earns good ROl and expected to reach almost 3 billion people by end of this year. Include a link to your blog in the Email signature, this subtly promotes your blog content. Pick your most favorite contacts and ask them to email their latest blogs to you and share your blog to them. This might generate a huge ripple and the word spreads faster than you expect.
Social Media Marketing
Post on all your social media platforms to increase visibility and generate traffic and shares. It should not just be a one-time activity, but you need to engage with similar people or group within the social media platforms. Participate in similar discussions and link your blog wherever relevant and needed. Make your presence regular and consistently post banners linking to your blog site. Be engaged by liking and sharing others’ posts and content.
There are various social bookmarking sites that you can use to pin your blog content and share it with a larger group of people. Use the social media forums and groups to stay engaged with people of the same niche and share information and get involved in discussions.
Content Aggregation and Curation
Leverage your content to a larger audience. There are sites that allow you to curate your content onto lists and collections of similar ones. There are also aggregators who help to collect similar blog content and provide easy access at one place. They normally link back to your blog site, which increases the traffic to your site.
Republishing your blog content is yet another helpful strategy. You can repost the articles published on your site after Google has indexed them on sites such as LinkedIn. You can post a snippet of the blog article instead of the entire content with a link to your blog.
Now that you have published and republished, the next step is to convert them to video, infographics, or podcasts to be posted on all social media platforms to gain more visitors and interested parties. This sure amplifies the number of visitors and readers.
This is still one of the most popular and effective way of promoting content. Identify guest sites in your niche and start writing including an author bio and website URL or the landing page to direct visitors to the exact page. The traffic does not occur overnight but still is a good way to enhance traffic to your blog or bring in more visitors. This is effective in places where you need to make visitors subscribe to your blog.
Social Media Advertisements
There are paid and free classified Ad submission sites, which you can use to promote your blog or website. Each site has their own format and demographics. Choose the most suitable one and create the ad campaign. There are several tools for you to create good and innovative ads to publish them on these sites.
Try placing your Ads in search engine results, which is called as Pay-per-click advertising. But you must pay a small amount each time somebody clicks on it.
Share newsletters as excerpts from your blog through email to all your contacts. Make people subscribe to your newsletters to be updated on your posts. You can also club two or more blog content from your friends as well and create Email Newsletters to be distributed across.
Target 100 contacts a day or once in two days to start building a network of similar interest people. This becomes an easy way to share your blog with the similar niche group and gather a larger network of audience.
Create visuals and videos
Create set of unique visuals and videos that represent the blog content. In a way making people curious about visiting the blog to gather more information. Create infographics and image posts representing your blog content. Link them to your blog to enable visitors to click on those links. Make them attractive to invoke the curiosity of the audience.
With several ideas listed above, it can become an overdose if used all at once. Try one at a time or coupled with suitable ones to make them effective. Every blog post can be unique and might demand a different way to promote depending on the technicality of the content and the kind of audience. And most important, you need to wait for certain strategies to show up results. Do not be impatient and eliminate those. Overall, collate all the strategy that works best for you and make it a process for your content marketing.