Optimizing Images for SEO
Talking about image optimization, understand why to optimize images for Google. It is said that Google cannot read or understand images. You attach Alt tags and descriptions to images uploaded to Google, which just translate the pictures to the search engines. Without these tags, the images do not exist in the search engine world.
Suppose your customers search with certain keywords, and your Alt tags include those keywords, your product is easily displayed on the search engine results. Sounds easy but it takes lot more to optimize images for good ranking. It also involves the size of images and the resolution. If you load your website with heavy and high-resolution images, it takes too much time to load and come up for view. Audience in general do not wait more than 50 seconds to view a web page.
Image optimization gives better user experience, the page loads faster, and ranking opportunities are created within the organic image search results. Image optimization is very important for an online store to successfully build their e-Commerce website.
Image optimization is all about reducing adding alt tags and title tags and appropriate size.
Minimize the file size of images as much as possible without compromising quality so that page load time is less. Images are important to SEO — if they are done correctly, they are displayed at the top ten pages of Google and earns link back to the concerned website. To help achieve higher rankings for the site, here are few SEO best practices for visual content to get the most traffic from search engines.
Alt tags and title tags
Each image must be provided with alt text, not only for SEO purposes but also helps blind and visually impaired people get to know what the image is about, but at the same time title attribute is not required. They are only available to mouse or other pointing devices and the only case where the title attribute is required for accessibility.
Photo gallery SEO
Galleries help to convey the content easily to the user rather than text. Users are attracted to image galleries 97% more than to text.
These include professional photographs of everything around us such as places, landmarks, nature, events or people, which are bought and sold on a royalty-free basis and used for commercial purposes. The ownership is with the photographer and the commercial designer has limited usage of the photo, which is set in the Terms of Service by the company from which stock of photo is purchased from.
Wedding photography SEO
Wedding photographs are at times posted on the internet with permission, these great images might attract people to websites who look for similar style of photography. However, add genuine testimonial to the wedding gallery/photo(s) to help users to choose the right and the best.
Food photography SEO is entirely different. Topics with food images might be included in discussion threads and shared across to larger groups. Especially for photos that have baked, cooked, or processed food. People tend to read the recipes of dishes and generate the needed visibility, which helps in good ranking of the webpage.
8 important image optimization tips
If a website is filled with stock images, it looks clustered and the site does not stand out. Many websites are cluttered with the similar stock photos, which does not earn the needed ranking and visibility. When stock images are perfectly optimized, potential SEO benefits are gained in terms of originality and quality. Keep stock images minimal and as required.
Original and high-quality images
The more original pictures, better the experience for the user and the better ranking on relevant searches. Giving the customers a glimpse of company, or provide a high-quality product image that visitors will respond to.
Have a reason for images
Images must help to tell a story or simplify an idea. Learning visually gets easier. Images also have a bigger impact than long blocks of text. Even if you wish to add image to content, do not force it. Using screen shots gives additional value, and complements blogs, articles, and landing pages. Ultimately, the reason for having an image is to complement the content, break up the text, and help the audience to understand a product or concept.
Beware of copyright
Regardless of the image chosen to use, make sure there’s no copyright conflict.
An optimal file size without losing quality
Images are often the main cause of slow loading of web pages. If you must enhance the speed of website loading, reduce the file sizes of images as much as possible through resizing and compression. Make sure the image does not lose any pixels and become distorted while compressing the size.
Adding captions to images is a good practice. The caption is the text that appears — usually in a Grey box — below the image describing the picture. While the words in article may be left unread, chances are high that the text under the image is read.
Use image sitemaps
Choose the right file type
- In e-commerce, JPEGs are a better choice. It provides the best quality for the smallest file size.
- Using GIFs for large product images is not advisable. The file size is very large and there is no way to reduce it.
- PNGs can be a good alternative than both JPEGs and GIFS. PNGs excel as simple decorative images because of its extremely small file size.
Placing visual content within a blog post or web page can make a significant impact on how it gets ranked in Google Index. Placing images near to search text helps in better ranking. Adding a keyword rich caption to the image counts search text and can help with better image SEO. Do not overdo on captions, unless it adds some value to the image. Along with these essential tips, a page that ranks higher will result in higher ranking images. But be sure not over stuff content with the keyword only use it where it makes sense. Better SEO is one of the many things that can be done to improve the quality of the site and bottom line. Once incorporating these image SEO strategies into a content work flow, start seeing improvements in the quality of content and search engine rankings in no time.