Know about keyword stemming, the latest trend in SEO!
Google can understand different forms of words like ‘read’, ‘reading’, and ‘reads’. It can analyze these word forms and knows they all refer to the same action. Hence, do not think about optimizing content to match with an exact keyword. Word forms are recognized by SEO tools nowadays. These tools can identify different forms of the same word from the content. In case of longer tail keywords, the SEO tools can identify the word forms even when placed in different sentence order. Now, keyword stemming is becoming popular in SEO perspective. Now, what is keyword stemming? It is told that it relates to morphology recognition. How is that and what connection does it have with SEO? Let us read further to get answers for these questions.
What is stemming?
Keyword stemming refers to the ability of Google to identify different word forms out of search queries. The term has been coined from the word ‘stem’or ‘root’. Suppose, you use ‘go’ in a sentence, the stemming algorithm can identify ‘going’ and ‘went’ as different forms of the word ‘go’. Google is using keyword stemming in the algorithms for over a long period. Now, Google also recognizes word forms for other languages. Google has been updating its algorithm continuously and stemming algorithm has become more advanced. With this advent, exact match keyword optimization is vanishing. If you wish to search for ‘hand bag’, you should also consider using ‘hand bags’. Google knows these two keywords are the same.
However, Google and SEOs do not automatically recognize synonyms of keywords, rather they allow users to enter synonyms for the keywords and use them for SEO analysis. Now, what is the connection between stemming and SEO? Let us find out.
Relation between Stemming and SEO
Google is highly smart, and it can understand text, words, and the context of the content.Hence, to sustain your visibility in the search engines, you must provide with high quality content proving the expertise that you have on the subject matter. Google does not rank content that is cluttered with keywords as users do not prefer such content. So, use synonyms and related words to the keywords to make the content interesting and appealing to the audience. Use varying word forms within a post to make it readable and pleasant. With stemming on the prowl, we can be confident about using word synonyms that mean the same.
Process of Keyword Stemming
Keyword stemming involves using a keyword related to a product or website or services and add a prefix, suffix or pluralize to form the synonyms. This enables the website to become visible given the number of variables increasing traffic to the site. You can use any number of words to expand the keyword stemming or you can even use phrases to give unlimited options to the audience.
Suppose for the keyword ‘find’ you use additional words like ‘found’, ‘finds’, for every search using the stemmed keywords increases the hit to the site. Keyword stemming enhances the traffic to the website. A broad range of keywords using stemming restricts keyword stuffing and repetitions, which leads to the website being blacklisted.
Please note that Google does not consider keyword stemming for all the search queries. The algorithm is set to be query-specific. Ranking for a specific keyword is based on the query posted on the search engine. To make this successful and enjoy the benefits, you must be careful while choosing keywords for your site. Certain keywords enhance traffic to your site while certain others can break your site. Highly relevant keywords help to rank high while not so relevant ones end in low ranking. Also, implementing keyword stemming does not bring in results instantly. You must wait for them to take effect and show results on the search engine.
Stemming has become popular in the SEO industry today. There are several algorithms to identify the stem of a word or looking up in the dictionary.Out of those algorithms, the Porter stemming algorithm is highly popular and provides 85% accuracy. According to this algorithm, two words having the same stem can be clubbed together. This is basically a set of cascading rules and not so complicated. It progressively identifies stems to keywords in five steps. First step is to remove plural forms of words and further modify the words to make it relevant.
For example, the word “survives” might be changed to “survival” in the first step. In the last step, the final stemmed word might be “survived”. There is a speculation that Google might handle stems differently, but stems act differently when compared to other terms. Put to test different variances of words to identify the appropriate variant that can enhance click-through rate of the website.